How to Use Premier Agent Direct

Premier Agent Direct Ad Placements

Premier Agent Direct allows you to promote your listings and brand online by combining the reach of Zillow and Facebook. With Premier Agent Direct, you get premium ads on high-traffic Zillow search results pages that showcase your listing, video or profile, and personalized ads on Facebook that are targeted at Zillow’s audience of high-intent buyers and sellers. Also included with Premier Agent Direct is a professionally shot video that you can use on your Zillow profile, Premier Agent Direct ads and email autoresponder to clients. Our Agent Care team schedules the video shoot as part of the purchase process.

If you don’t yet have Premier Agent Direct, visit the product page to learn more and get in touch with a member of their sales team!

Premier Agent Direct Ad Placements

Premier Agent Direct

Premier Agent Direct ads appear in a few places, and we’ll walk you through what those look like below:

Zillow Search Results

Your ads appear on Zillow search results pages. You can choose from branded listing, video or profile ad formats.

Facebook

Premier Agent Direct Ad Placements

Ads are targeted at Zillow Group’s audience of active home shoppers as they browse on Facebook. Your ads can display listings, past sales or a profile photo from your Zillow profile. Facebook ad units are automatically generated with no additional work required on your end. If a home shopper clicks on your Facebook ad, they are taken to a landing page with your branding to drive interest and leads. If you would like to change the listing that is featured, please contact our Agent Care team at agentcare@zillow.com.

Why Premier Agent Direct is different
You may be asking yourself what the difference is between Premier Agent Direct ads on Facebook and traditional Facebook advertising. Premier Agent Direct ads build upon the capabilities of traditional Facebook advertising, which allows you to serve ads by location, by leveraging Zillow consumer browsing data to reach a more targeted audience. Instead of simply getting exposure to Facebook users in your area, your ads get placed in front of our audience of active home shoppers as they browse on Facebook.

About 365 Real Estate Marketing

We are a digital marketing company with a focus on helping Real Estate Agents and Brokers achieve great results across several key areas.

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